A Digital Journey

 I'll be comparing two water company logos, more specifically Evian and Aquafina. Water has a particularly large target audience since it is a life necessity for everybody, however these two companies have a slight difference in their targets. By looking at both companies' websites, Evian opens up to a country selection where as Aquafina only has the option to change the language between English and Spanish. Thus, Evian has a much larger target audience because the water is globally available. Almost every water company logo includes the color blue. Evian, however, stands out with majority of the logo being the red text. In the past, the logo was enveloped by a light pink ring, but it has been taken out for a more modernized look. The Evian website has kept an entirely pink and white color scheme. In this sense, Evian succeeds to differentiate from other water companies with their simplistic, geometric mountain top graphic and significantly different color scheme. Aq

Shoe Swap This app allows shoe aficionados to trade their shoes for other shoes that other people offer within the app. Pictures can be uploaded into their profile and they can put up either a certain shoe of interest for trade or sell their shoes for a price Go Blue This app displays all the cool beaches and services provided at each beach area. People can enter a city and a country to find beaches from private with prices to free public beaches. Ratings for beaches will included for each beach. Urban Bean This app is for coffee aficionados interesting in finding the coolest local coffee shops in their area. Not intended for anyone looking for a Starbucks. Chloe's Closet A second hand shop inside one app. This app has the same concept as the Shoe Swap app but is geared towards the trading and selling of vintage clothes. Everything from jackets to accessories can be traded or sold. Funny Fit This company provides exercise videos and instructions done by up-coming comedians. Wo