I'll be comparing two water company logos, more specifically Evian and Aquafina. Water has a particularly large target audience since it is a life necessity for everybody, however these two companies have a slight difference in their targets. By looking at both companies' websites, Evian opens up to a country selection where as Aquafina only has the option to change the language between English and Spanish. Thus, Evian has a much larger target audience because the water is globally available. Almost every water company logo includes the color blue. Evian, however, stands out with majority of the logo being the red text. In the past, the logo was enveloped by a light pink ring, but it has been taken out for a more modernized look. The Evian website has kept an entirely pink and white color scheme. In this sense, Evian succeeds to differentiate from other water companies with their simplistic, geometric mountain top graphic and significantly different color scheme. Aq...
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